When it comes to site design, sticking with what is easy and straight-forward is mostly the best. While you may need to Wow your readership with surprisingly flashing, spinning graphics, resist the urge. It has been shown in studies that folks usually find all that flash and glitz to be irritating and distracting. Having six to 8 frames on a page only causes confusion if not done correctly . Keep it simple and try to not drive your web visitors funny.
The hottest layout is the 3-column model, because it works well. You may find that many good websites have this layout with classes running down the left and updates, advertising and such like running down the right. While this could appear to be a bit boring, readers like it as it is easy, straight-forward and simple to navigate.
Whitespace is another function of a good layout. Permitting for the reader to have space to rest their eyes is a plus for most designs. White space is as crucial as the layout itself.
Graphics should be used to improve the layout as elements that add to what’s written on the page. It should be used as an extension of the text and should lend to further lucidity about the subject. Graphics shouldn’t overtake what is being conveyed ; it should only help to make the content clear.
There’s a standard for fonts that have worked well since before the World Wide Web started. In print design, paperspapers and mags, the combination of Serif types for announcements and San-Serif type for text has always worked well.
This doesn’t carry over to the web where Sans-serif fonts are the top choice because they are easier to read on the screen. Up until just recently monitor resolution has not been that high, and if you use serif type fonts for text, it would blur together making reading trickier. If you are planning on offering a print-friendly page, you should use print design fonts ( i.e. Serif for headlines and Sans-serif for text ).
The second thing to bear in mind about using fonts is to limit the number of fonts you put on one page. Keep it simple – two, maybe three fonts at most. Good web design is simple and easy to read. You can use some decorative type font, but it will play down the message you are attempting to convey. Standard font families are best, and even with the new high resolution monitors, you should stick with Sans-serif fonts wherever possible.
In website design, the most popular fonts include Geneva, Arial, Verdana and Helvetica. They’re easily read, Sans-serif and excellent for all website designs.